About the Project
In the crucial early dayss of the COVID-19 pandemic, I spearheaded the design and animation of an infographic explainer video that chronicled Discover’s swift transition to a remote work model for their over 18,000 employees. This video was a centerpiece of a PR campaign to highlight the company’s proactive measures against the pandemic. Produced under tight deadlines and in a dynamic cross-collaborative environment, the project involved real-time updates and adaptations in sync with emerging data, legal guidelines, and input from human resources. The final product adhered to brand guidelines and featured clear, accessible visualizations, ensuring that the content was engaging and informative for diverse audiences. It successfully served dual purposes: bolstering public relations and enhancing internal communication across digital and social platforms.
Jordan developed the rough cut of the animation within 48 hours of having the initial data points and outline, including developing a script, recording a voiceover in a remote environment, and creating all of the animated elements."