About the Project
DiDi is a cartoon character that I designed and brought to life to deliver internal communications to Discover employees. The original concept was that DiDi is a Discover employee who works in the Business Technology department and would explain updates to the company intranet, called DLife, in a fun, simple and personable way.
DiDi has been used to give further updates on the intranet, help employees navigate the Community Affairs tools, and has made a big splash as a cover girl for a segment called What’s Up Wednesday that featured news about events and goings-on around the Discover corporate campus.
Since her debut she has evolved in design and in concept. DiDi has developed a large following within the company, and in every episode she has been given more lifelike features, new costumes, and new talents and interests that flesh out her personality. She even got a new cat.
Project Images
Client's Quote
We used these DiDi videos as a fun way to explain how employees could help give back to their communities, and these messages always had huge engagement!"